Re-design of the Fast-Sales company site

While making every change it is important not only to explain why this or that solution was a mistake but to make sure that in was corrected. As a result the structure of the site was transformed and simplified and some information accessibility bottlenecks improved. And, of course, the new minimalistic design was created.

Home page

Redesign of Fast-Sales home page. The main colors remained the same, the design became minimalistic.

main-page

Adaptive version of the Home page

main-page_adaptive_1

Inner pages

inner-page-1

inner-page-2

inner-page-3

inner-page-4

inner-page-5

inner-page-6

inner-page-7

inner-page-8

inner-page-9

inner-page-10

Ui-kit

styles-1

styles-2

styles-3

styles-4

styles-5

styles-6

404 Usability testing

Fast-Sales personas were not used for creating a site structure from the very beginning but for testing the current design and detecting its bottlenecks.

Anton Greshov, site business partner

person_1

Anton works closely with Fast-Sales and needs an easy access to new product versions, updated information for partners and news on cooperation. Anton visits site every day, but the site does not keep track of it and requires entering a captcha for any action and does not allow downloading the application directly. It constantly requires filling out a form with personal information instead and only after that sends the download link to Anton’s email. Anton has to keep links to useful sections of the site as he cannot find anything in three different types of menu scattered about the site. Anton has to solve captcha tasks at his any action. He has to enter 3 captcha texts per visit at average.

Problem:

It is impossible to download the product directly as a user has to fill the 8-box form before he/she gets an e-mail with a link to download. It is good for picking new users (though 8 boxes are far too many), but it irritates people who have to constantly deal with the site.
It is difficult to find a necessary page and to get the cooperation information.
The site doesn’t trust its users and demands for constant proofs that they are not robots.

Solution:

Keep cookies of the users and don’t show the form after it has been once filled. More trust to users.
Revise the site structure and links between the pages, connect three levels of links in one menu and make it easier to understand.
Show captchas only in case of suspicious activity of users. Trust users on default.

Kate Vorontsova, new user

person_2

Kate is here for the first time. She wants to compare several CMS-systems to choose the most effective one that meets her needs. Kate gets lost at the abundance of excessive information at the Home page and cannot find neither facts about CMS popularity and usage nor description of its advantages. Having spent 5 minutes in vain Kate goes to the Contact page and tries to get in touch with the developers but finds out that all the telephone numbers are pictures and she cannot copy them. Kate closes the pages and never comes back.

Problem:

The information of the site is ill-structured.
Instead of applying robots.txt the developers solved the problem of browser indexation at the cost of users’ convenience as they place their phone and bank account numbers as pictures.

Solution:

Simplify the site structure.
Use robots.txt or any other solution that hides the site information from browsers but doesn’t make additional difficulties for the users.

There were many problems of this kind found at the site and most of them were improved or solved during redesign.

Prototypes

fast-sales_main_page_prototype