Pina Cart / CMS
The site is made for the visitors to see Pina’s opportunities and to choose among the products they really need.
The design is based on Pina’s association concepts such as sea, sun, and beach cocktails. The colors of sand and sea are supported in the administration panel. Playful style and colors balance the serious topic and create the feeling of simple operability.
As a responsive landing page the site is capable to adjust itself to any device like PC, mobile phone of your treasured coffee-machine. It gives the opportunity to change the screen resolution on the fly. It is convenient for such users who often change the orientation of their devices.
Pina site was the first of my fully responsive designs.
Landing Page
There is a difference between foreign and domestic market in this sphere. The difference is in design.
There are global designing trends such as minimalism and getting rid of redundant parts.
Cartoon style is a global modern trend in web-design but you can hardly meet childish design in Russian sites, especially promo-sites of too serious companies.
Pina products are internationally-oriented. So Pina’s promo-site was a challenging designer work that gave the opportunity to combine serious product and light-headed, playful design.